Brinkin Banner Exchange Blog » Web 2.0 http://banners.brinkin.com/blog Seriously Smart Banner Advertising Mon, 09 Aug 2010 00:15:02 +0000 en hourly 1 http://wordpress.org/?v=3.0 Targeting Web Personalities http://banners.brinkin.com/blog/2009/12/targeting-web-personalities/ http://banners.brinkin.com/blog/2009/12/targeting-web-personalities/#comments Thu, 10 Dec 2009 03:21:03 +0000 Brinkin http://banners.brinkin.com/blog/?p=59 In online advertising, every company talks about behavioral marketing and demographic targeting, however as the advertising provider they often keep this information to themselves. Advertisers are forced to blanket market entire countries in the hope to attract clicks for their website / blog / service.

Here at Brinkin Banners, We provide all advertisers the ability to target what we call ‘Web Personalities’. Using our Web Analytics and our visitor targeting systems, we are able to categorise web visitors instantly into the following categories.

Imagine how you can increase your CPM advertising when you are targeting visitors who are already fans of your product or service, or share a similar passion to your website or blog.

The Webmaster

The webmaster is actively involved in development on the web. They purchase domain names, understand web servers and web hosting.

The Golfer

The golfer is an avid golfer, they are interested in improving their golf game, staying up to date with golf news and events and also purchasing golf clubs and other products.

The Vacationist

The vacationist is looking to plan their next holiday, they are interested in booking accommodation, flights, cruises. They are interested in a range of travel adventures including ski holidays, sailing, island and beach getaways, shopping, eco adventures and camping/trekking. Travel information and advise are also valuable information to the vacationist.

The Geek

The geek is into all things technology, they read technology news websites such as digg and engadget and love gadgets

The Gamer

The gamer is an avid fan of game consoles or PC games and most likely both. They read reviews on the latest games and even purchase/rent games online. The gamer

The Social Networker

The social networker is involved in one or more social networks such as:

  • FaceBook
  • YouTube
  • MySpace
  • Twitter
  • Flickr

The Online Shopper

The online shopper is someone who has purchased online before, they have bought something from eBay or amazon and already have a PayPal account setup.

The Gambler

The gambler is adventurous and into taking online risks in games for fun or for money, and has likely experimented with online gaming.

The Career Changer

The career changer is actively involved in looking for a new career, either in their current field or in a new field or industry. They are browsing job sites and networks such as LinkedIn looking to make the switch.

The Sports Fanatic

The sports fanatic is an avid follower of sports and sport news, this includes a wide range of sports such as baseball, hockey, basketball, soccer, football, rugby and motor racing.

The Car Enthusiast

The car enthusiast includes a range of people who share a passion for cars, be it car modifications, car news and reviews, car tuning an maintenance and even car sales and trading.

Note that visitors can have multiple personalities, and targeting any one of their personalities will display banner impressions to them.

StumbleUpon Twitter Delicious Digg Reddit Share/Save

]]> http://banners.brinkin.com/blog/2009/12/targeting-web-personalities/feed/ 2 Are you still getting paid per page view? We pay multiple impressions per page view. http://banners.brinkin.com/blog/2009/12/are-you-still-getting-paid-per-page-view-we-pay-multiple-impressions-per-page-view/ http://banners.brinkin.com/blog/2009/12/are-you-still-getting-paid-per-page-view-we-pay-multiple-impressions-per-page-view/#comments Sun, 06 Dec 2009 23:00:38 +0000 Brinkin http://banners.brinkin.com/blog/?p=41 The internet is constantly changing, companies need to adapt quickly to keep in front of the competition and increase their revenue. Online Advertising has long been measured in terms of the number of page views a website receives, or eCPM. This is no longer relevant in todays world of web 2.0 websites, AJAX, flash and other technologies. Visitors can quite easily stay on a single page without refreshing for 20 minutes or longer. Website owners are forced to cripple their technology to ensure that page loads are forced to provide new ad creatives.

We don’t agree with this, and being the smart banner advertising company are making the change. If an ad doesn’t grab the attention of a visitor straight away, then it most likely wont. In fact, our statistics show that average time to a click is about 14 seconds. Our advertising system will automatically rotate our ad creatives every minute to maximise your impressions and your earnings. We also take advantage of visitor immersion technology, which actively monitors if visitors are surfing the site, or if they have left the browser running and walked away, which further improves your website CTR and return for advertisers.

StumbleUpon Twitter Delicious Digg Reddit Share/Save

]]> http://banners.brinkin.com/blog/2009/12/are-you-still-getting-paid-per-page-view-we-pay-multiple-impressions-per-page-view/feed/ 1