In online advertising, every company talks about behavioral marketing and demographic targeting, however as the advertising provider they often keep this information to themselves. Advertisers are forced to blanket market entire countries in the hope to attract clicks for their website / blog / service.
Here at Brinkin Banners, we wanted to open our visitor targeting system to advertisers, so you make the decision on how, who and when you display your banner ad’s – maximising your CPC and CPM advertising. Coming in January 2010 we will launch to all advertisers the ability to target what we call ‘Web Personalities’. Using our Web Analytics and our visitor targeting systems, we are able to categorise web visitors instantly into the following categories.
Imagine how you can increase your CPM advertising when you are targeting visitors who are already fans of your product or service, or share a similar passion to your website or blog.
The Webmaster
The webmaster is actively involved in development on the web. They purchase domain names, understand web servers and web hosting.
The Golfer
The golfer is an avid golfer, they are interested in improving their golf game, staying up to date with golf news and events and also purchasing golf clubs and other products.
The Vacationist
The vacationist is looking to plan their next holiday, they are interested in booking accommodation, flights, cruises. They are interested in a range of travel adventures including ski holidays, sailing, island and beach getaways, shopping, eco adventures and camping/trekking. Travel information and advise are also valuable information to the vacationist.
The Geek
The geek is into all things technology, they read technology news websites such as digg and engadget and love gadgets
The Gamer
The gamer is an avid fan of game consoles or PC games and most likely both. They read reviews on the latest games and even purchase/rent games online. The gamer
The Social Networker
The social networker is involved in one or more social networks such as:
- YouTube
- MySpace
- Flickr
The Online Shopper
The online shopper is someone who has purchased online before, they have bought something from eBay or amazon and already have a PayPal account setup.
The Gambler
The gambler is adventurous and into taking online risks in games for fun or for money, and has likely experimented with online gaming.
The Career Changer
The career changer is actively involved in looking for a new career, either in their current field or in a new field or industry. They are browsing job sites and networks such as LinkedIn looking to make the switch.
The Sports Fanatic
The sports fanatic is an avid follower of sports and sport news, this includes a wide range of sports such as baseball, hockey, basketball, soccer, football, rugby and motor racing.
The Car Enthusiast
The car enthusiast includes a range of people who share a passion for cars, be it car modifications, car news and reviews, car tuning an maintenance and even car sales and trading.
Note that visitors can have multiple personalities, and targeting any one of their personalities will display banner impressions to them.
