Brinkin Banner Exchange Blog » Google Adsense

So just how smart are our banner ads?

Brinkin — Thu, 08 Jul 2010 14:10:23 +0000

When people visit your site, they are doing so because of your unique content. So why do so many advertising companies (and website owners) bombard visitors with advertising that is completely irrelevant to what they are looking for. People are smart, and if you treat them that way you provide a much better site experience which results in return visits and increased sales. We treat each one of your visitors as an individual, in a fraction of a second analyse over 100 indicators to determine their personality and interests, which results in a banners that is relevant to that specific visitor, we even have some banners that are ‘wet’ when its raining in a visitors city, and bright when it’s sunny outside.

While i’m on this topic, we get a lot of confused customers when they first activate our banners on their website, because it keeps displaying the Brinkin Banners advertisements – but if you think about it, this makes complete sense. Your a web administrator and this is a relevant banner to your personality type.

Google Adsense provides a similar experience, however Adsense primarily focuses on what you have just searched for, while this can be great for some things, it also produces random results, we think our personality targeting system is much closer to the mark.

We think our ad’s are pretty smart, but don’t take our word for it – click here and see for yourself.

Are you still getting paid per page view? We pay multiple impressions per page view.

Brinkin — Sun, 06 Dec 2009 23:00:38 +0000

The internet is constantly changing, companies need to adapt quickly to keep in front of the competition and increase their revenue. Online Advertising has long been measured in terms of the number of page views a website receives, or eCPM. This is no longer relevant in todays world of web 2.0 websites, AJAX, flash and other technologies. Visitors can quite easily stay on a single page without refreshing for 20 minutes or longer. Website owners are forced to cripple their technology to ensure that page loads are forced to provide new ad creatives.

We don’t agree with this, and being the smart banner advertising company are making the change. If an ad doesn’t grab the attention of a visitor straight away, then it most likely wont. In fact, our statistics show that average time to a click is about 14 seconds. Our advertising system will automatically rotate our ad creatives every minute to maximise your impressions and your earnings. We also take advantage of visitor immersion technology, which actively monitors if visitors are surfing the site, or if they have left the browser running and walked away, which further improves your website CTR and return for advertisers.

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How to get rid of public service announcement ads on your Google AdSense panels

Brinkin — Mon, 23 Nov 2009 07:28:52 +0000

If you are using Google AdSense on your websites then you may be missing out on potential ad impressions and earnings. By default, Google shows public service ads (PSAs) if no targeted ads are available. Even if these ads are clicked, you are not rewarded. By specifying our banner advertising service as your alternative URL, you can make sure that your advertising space is always being used effectively, either by targeted Google ads or by the Brinkin Banner Exchange. Even if you never see public service ads when you visit your website, it is likely that visitors from other geographic locations are still receiving them due to the targeted nature of online advertising.

By Joining the Brinkin Banner Exchange, you will also get stats on how many visitors would have been displayed public service ads, and even better – you can earn impression credits for displaying our ad’s instead.

To replace your public service ads, simply:
1. Register an account with us here – it’s free.
2. Use the Get Code menu, and select Google Public Service Ads Replacement.
3. Paste the url provided into your Google AdSense account for each panel and start earning.

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