Archive for July, 2010

So just how smart are our banner ads?

July 9th, 2010

When people visit your site, they are doing so because of your unique content. So why do so many advertising companies (and website owners) bombard visitors with advertising that is completely irrelevant to what they are looking for. People are smart, and if you treat them that way you provide a much better site experience which results in return visits and increased sales. We treat each one of your visitors as an individual, in a fraction of a second analyse over 100 indicators to determine their personality and interests, which results in a banners that is relevant to that specific visitor, we even have some banners that are ‘wet’ when its raining in a visitors city, and bright when it’s sunny outside.

While i’m on this topic, we get a lot of confused customers when they first activate our banners on their website, because it keeps displaying the Brinkin Banners advertisements – but if you think about it, this makes complete sense. Your a web administrator and this is a relevant banner to your personality type.

Google Adsense provides a similar experience, however Adsense primarily focuses on what you have just searched for, while this can be great for some things, it also produces random results, we think our personality targeting system is much closer to the mark.

We think our ad’s are pretty smart, but don’t take our word for it – click here and see for yourself.