The internet is constantly changing, companies need to adapt quickly to keep in front of the competition and increase their revenue. Online Advertising has long been measured in terms of the number of page views a website receives, or eCPM. This is no longer relevant in todays world of web 2.0 websites, AJAX, flash and other technologies. Visitors can quite easily stay on a single page without refreshing for 20 minutes or longer. Website owners are forced to cripple their technology to ensure that page loads are forced to provide new ad creatives.
We don’t agree with this, and being the smart banner advertising company are making the change. If an ad doesn’t grab the attention of a visitor straight away, then it most likely wont. In fact, our statistics show that average time to a click is about 14 seconds. Our advertising system will automatically rotate our ad creatives every minute to maximise your impressions and your earnings. We also take advantage of visitor immersion technology, which actively monitors if visitors are surfing the site, or if they have left the browser running and walked away, which further improves your website CTR and return for advertisers.
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